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This can be widely seen in the transmission of radio programs. Even today, folk media continue to retain its most distinctive features because of in built capacity to adjust with the changing situation.
#MANMOHAN JODHA AKBAR SONG TV#
2.2 FOLKLORE IN TV AND RADIO Folk art forms in India are prevalent in numerous forms.
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The Indian government has widely exploited the traditional media to convey the messages of Family planning, `five year plans' and to establish rapport with people, thus, bridging the communication gap. Thanks to the governmental efforts of India, the mass media has constantly been expanding and at the same time the traditional media has been playing a very significant role in the field of communication.
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Hence, folk-forms are used as a part of developmental communication. Chhau has been used by the governmental bodies for spreading polio awareness. The pulse polio vaccination campaign has been going on in India recently. Chhau is a popular folk theatre form of Orissa and Jharkhand that may or may not use masks. For example, the folk performance of Chhau in eastern India has been popularly used for spreading the messages of pulse polio vaccine drops. In recent years, folk traditional arts have been used for communication used for developmental purposes. It can be noted here that folk Performing Arts have been traditionally used as vehicles for communication from time immemorial. Films, radio and TV are organized devises that create the much needed divergent and varied audiences that channels folk messages.
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They are often local, regional and belong to one linguistic group. The audiences are also not diverse and varied. We must keep in mind that the audiences of folk media are limited as compared to films or television. 2.1 INTRODUCTION Traditional media, especially folklore, provides the means for expressing the social, ethical and emotional needs of the humans and to the society in which they are a part of. Structure 2.0 Objectives 2.1 Introduction 2.2 Folklore in TV and radio 2.3 Folklore and documentaries 2.3.1 case study: PSBT 2.4 Folklore and advertisements 2.5 Folklore and films 2.5.1 Folklore and films of the world 2.5.2 Folklore and hindi films 2.5.3 Folklore and regional films 2.5.4 Tamil films : a case study 2.6 Let us sum up 2.7 Reading list 2.8 Activities 2.9 Check your progress: possible answers 2.0 OBJECTIVES At the end of this Unit, you will be able to: x understand the interaction of folk forms in media x describe the development of folk genres in Radio, TV, documentaries, advertisements and films x list out the examples of films and documentaries identifying folklore themes and x identify concepts of folklorism and its contribution to the development of TV and radio programs, documentaries, advertisements and films. `Folk' Representations by/ of Dalits and Tribals UNIT 2 EXPLORATIONS OF FOLK TRADITIONS IN DOCUMENTARIES, FILMS AND ADVERTISEMENTS Tags: India, Representations, folk motifs, Tamil films, Sharon Sherman, Hindi films, regional films, documentary films, Hollywood films, folklore, fantasy films, Surekha Haran, Manmohan Desai, magic films, Lord Krishna, Vijay Bhatt, the Ramayana, Mythological themes, mythological film, Jodha Akbar, animation films, Jai Santoshi Maa, feature film, Heer Ranjha, Orient Longman, Mirza Sahiban, Farah Khan, Sohni Mahiwal, Karan Johar, Dharam Veer, Savitri Satyavan, Mahabharata and Ramayana, Bharat Milap, Sant Tukaram, Om Shanti Om, Mani Ratnam, Dara Singh, Kikubhai Desai, Subhash Ghai, Hindi film, Documentaries, documentary film genre, documentary film, Zulay Saravino, advertisement, Sharon Sherman Passover, Indian Independence movement, Roja Muthiah Research library, folkloric, fictional film, Public Service Broadcasting Trust, Malegaon Ke Sholay, independent filmmakers, independent journalists, PSBT Public Service Broadcasting Trust, Raja Harishchandra, Stephen Spielberg, international film festival, film maker, subject films, educational documentary film, PSBT, independent film makers, lord Hanuman